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Simple Mills
As a new client, Simple Mills presented an opportunity to explore how their brand could extend through custom merchandise. I created concepts for memorable brand moments, from family milestones to seasonal trade shows and new audience engagement.
Brief
❋ Deliverables Baby apparel & accessories, tradeshow activations, & custom mailer kit.
A simple way to celebrate something big.
❋ Milestone giftingSimple Mills cares about their employees and the milestones that matter most. What’s a bigger milestone than welcoming a new little member to the team?
simple takes center stage
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simple takes center stage 〰️
In a sea of booths, standing out at a trade show can be made simple.
I translated Simple Mills’ commitment to simple, recognizable ingredients into a tasting wall that puts the product front and center—because there’s nothing to hide. I paired it with a vibrant acrylic backdrop to create a sense of energy and momentum, while an organic-shaped table reinforces the brand’s approachable, natural personality.
❋ Trade showA fresh way to squeeze the day!
❋ Influencer Mailer To get Simple Mills into more kitchens, I created a playful influencer mailer designed to spark curiosity and encourage experimentation. “Squeeze the Day” takes the form of a lemon-scented package, revealing Simple Mills essentials and a recipe to inspire their next creation.