Brief
Blue Sailor is an alternative coffee brand and cafe with the goal of helping users reduce their daily caffeine intake. This brand offers three levels of chicory, a caffeine free coffee substitute that blends well with traditional coffee, mixed with regular coffee to help users slowly reduce caffeine intake.
Deliverables
logo, 3 coffee blend levels, 3 hot cups, cold cup, animated menu, apron, product photos, and social media presence with 12 posts.
Brew it at home!
Coffee bags: come in three different levels of chicory and coffee mixtures.
Let’s get it to go
Hot cups come in three different colors and each with their own fun slogan.